“Listen up Business owner!!”
Jamie McKean tells us his AH HA moment when he realised that his “Fairly Good” artistic skills are just not good enough to create designs that convert. As an expert in automation he uses design to make sure that all parts of the sales system works to make sales. He reminds us that designing a website is a bit like getting a puppy for Christmas…It is not the kind of thing you can forget about after you unwrap it.
Finally he highlights the importance of getting your customer avatar right before starting to design and before you track and test the performance of your designs especially online.