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What makes a good design? A good design is all about the results that it gets for the customer or it’s purpose. Consider the key elements that should be in every design and the most important is if the message is clear and it inspires someone to action. Even if the action is just to remember the design.
The designer should aim to achieve consistent brand identity to deliver a good design. You are the design professional however you need to be considerate of the clients needs but be cautious with the wants as they often want more than they need.
TIMELINE:
(3:12)TOPIC: What makes a good design?
(3:37)What is the difference between design & Artwork?
(5:05) Can an artist create great design? What is the difference between art & Design
(7:42) Design is Tactical/Strategic
(8:24)How does a client know if a design is good or bad?
(10:16)Know if your design is good or bad
(10:51)WEBSITE DESIGN: Website visitor determine if the site is a benefit to them.
(11:12)FLYER:Things that Business Owners hunting for:
(12:25)PACKAGING DESIGN: Things that Business Owners hunting for:
(13:53) Formula to a good design
(14:57) Key Elements in every design
(17:22) Apple is the best example
(21:36) What should the designer be aiming to achieve to deliver a good design?
(22:18) A single design brief can be sent to multiple designers and you can guarantee that you will get a different result.
(22:27) Colour, clear space, marketing messages , copy, images, benefits / features all play an important role in a good design.
(24:04) Consistent brand identity.
(29:54) Push back to clients and aim for a clear single message
(30:50) Be considerate to the clients.
(32:28) Killer tip + Listener to action
(32:42) Alan’s tips
(34:13) Farewell
TRANSCRIPT: Coming Soon
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