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A good brief will clearly layout the the design requirements, intent and most importantly the single primary message/purpose of the design.
A bad design brief will often mean the design takes longer, and need many more revisions, It may still turn out great but will probably cause more pain for all involved. The worst design brief is when you don’t have one. Make sure you have documented the brief and be sure all parties are clear. Dig deep and don’t move forwards unless you have everything to make the design awesome.
EPISODE TIMELINE:
(05:30) TOPIC: Design Briefs…The Good, The Bad & The Ugly
(05:42) What is a bad design brief and how does it affect final result?
(05:53) A bad design brief
(06:52) Example of a bad design brief
(12:30) Don’t write words like Innovative, groundbreaking, New and definitely don’t say ”Make it Pop” are not words to use in a brief
(14:00) Questionnaire for clients
(14:56) Let the client know that they will get a better result if they provide more information.
don’t write words like Innovative, groundbreaking & new are not words to use in a brief.
(14:34) Clarity of purpose In the design brief
(17:22) Bad design brief
(18:00) Designers: ask questions, clarify and make sure you are crystal clear on the brief before starting.
(21:55) What is a good design brief and how does it affect final result?
(22:36) Samples/Examples of likes and dislikes helps the design process.
(25:35) What should be in a design brief ?
(25:50) Start with the basics.
(28:58) Design Styling
(31:40) DEADLINE & WHY! Do not write ASAP
(34:42) Killer tip + Listener to action
(36:58) Farewell[/vc_column_text][/vc_column][/vc_row]