EP 056: If you have just tuned in, this is part 5 of our 6 part series, where we are discussing The 6 Principles of Influence in Website Design. In each episode we discuss one of the six principles, so if you didn’t catch the first 4 episodes please go back to therealmagic.com and have a listen as they are all powerful priciples that influence people to take action your website… and that’s the whole purpose of this podcast mini series!
So today in part 5 we are covering Scarcity
Scarcity creates urgency!
We have many ways to use Scarcity on a website which we will share shortly, but be WARNED, this is a POWERFUL technique to use on a website but you must NOT overdo it.
If you Overdo it will create a false Urgency and it will Backfire.
…because people won’t believe you any more!
Let us know what you thought about this episode. What did you learn or how are you using ‘Scarcity‘ on your website.
If you want to see some case studies of how Greg and his team get amazing results for their clients, click on this link.