Ep 118: Old Wines New Bottles – A Fresh Look at Email Marketing with Sue Rice
The Female David Ogilvy of copywriting!! That’s what high level marketers around the world call Sue Rice when they hire Sue to write ‘story based’ email campaigns that gets amazing results. Discover what it takes to write engaging emails that will have your readers wanting more as you listen to this episode where Sue Rice shares her secrets to Effective Email Marketing with your hosts, Greg Merrilees and Alan Nunez.
EPISODE TIMELINE
(1:10) Who is SUE RICE?
(2:05) Sue’s Journey to Success
(5:45) Why Email Marketing is the most profitable form of marketing
(8:35) How Will You Stand Out?
(9:55) The Key to an Effective Email Marketing
(12:05) Balance Between the Copy and the Design
(14:05) A message that emotionally engages your readers
(16:35) Everyone is a story-teller and there’s always a story to tell
(23:40) Common Mistakes in Composing an Effective Email
(31:55) Thoughts on Using Email Templates
(34:55) Focus on Who Your Audience is and their Values
To discover more about Sue Rice visit: slice.international