Ep 119: Secret to Success in eCommerce with Greg Cassar
If you pay for online advertising to sell physical products online, you know that it’s getting more difficult to profit with rising advertising costs.
Listen in to this week’s podcast episode where Alan Nunez and Greg Merrilees interview seasoned marketer and advertiser, Greg Cassar to show you how to build a future-proof and profitable ecommerce business, even when advertising costs are set to soar.
(1:20) Greg Cassar’s Journey to Success
(4:30) Lessons Learned, Common Mistakes
(6:20) Work-Life Balance with E-commerce
(7:15) Global Reach of E-commerce
(8:35) Finding a Good Business Partner
(12:18) Why is there a need for multiple platforms?
(13:52) A blog that makes customers come back every time.
(14:30) Link those same customers to your other platforms.
(15:35) ‘Content in commerce’ concept, focusing on who’s the audience.
(17:15) How to be competent within E-commerce world?
(19:57) How important is having your own brand?
(23:07) How important is product photography?
(28:10) How important is after-sale packaging/add-ons/promos?
(35:00) What lead magnets/strategies are more effective?