Ep 110: The 1 Page Marketing Plan with Allan Dib
There are three stages to the 1-Page Marketing Plan
1. Before (Prospect) – Get them to know you and indicate interest
a. My Target Market
b. My Message to My Target Market
c. The Media I Will Use to Reach My Target Market
2. During (Lead) – Get them to like you and buy from you for the first time
a. My Lead Capture System
b. My Lead Nurturing System
c. My Sales Conversion Strategy
3. After (Customer) – Get them to trust you and buy from you regularly and refer
a. How I Deliver a World Class Experience
b. How I Increase Customer Lifetime Value
c. How I Orchestrate and Stimulate Referrals
Click here to get the book and resources.
Here’s a link to Allan Dib’s website
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