Ep 123: What Every Entrepreneur Should Know About Branding Part 3
Your brand style guide is your business’s primary visual DNA – A practical document that contains specific, detailed rules about logo usage, typeface systems, color palettes, layout guidelines, and so much more. The purpose of a brand style guide is to establish a set of design element styles so that your brand is congruent across all your marketing touch points to essentially build trust in your brand.
(6:00) What to expect in part-3 in this 3-part series on ‘Branding’
(7:30) What is a brand style guide?
(8:00) What it means to a designer receiving your brand guide
(9:50) Having a brand style guide v’s not having a brand style guide
(10:30) Can a brand style guide build trust?
(11:50) What should go on a brand style guide?
(12:30) Write a summary of what your brand means and should represent
(13:10) Logo do’s and don’ts
(17:00) Color rules for web and print
(21:15) Font Rules and web fonts
(24:50) Patterns and textures
(26:00) Imagery & Photography
(27:00) Website elements
View the blog post here that we discuss on this podcast episode: How to Create a Brand Style Guide