Get ready for a colorful ride today as The Real Magic hosts Alan & Greg discuss the hows and whys of color for beautiful design. This episode is packed with outstanding advice on getting the most out of the color for your creative process, and in-depth analysis such as the psychological impact of colors in design.
Don’t be just another brick in the wall with bland color in your design, listen to this episode and learn how bold, smart color coordination will make a world of difference in attracting your target audience and getting your brand message across. If you have questions or comments on the color selection process, leave them below for Greg & Alan to respond!
05:30 – Brands that deliberately choose color
07:25 – Tertiary colors: Purple, orange, red, yellow, blue, green
13:00 – Neutral colors: Silver, black
18:00 – The technical side of choosing colors
21:30 – What are the main components of creating a color palette for your design?
24:00 – Selecting colors for gender-based marketing
29:30 – Using colors in calls to action
31:20 – Setting precedence in color coding services
35:10 – Picking colors to match packaging finishes
38:15 – The difference between RGB, CMYK, and Pantone colors
47:15 – Your Listener Action for the day