This week’s episode of The Real Magic features guest speaker John Dwyer, founder of theinstituteofwow.com John Dwyer is the leading media marketing guru in Australia, and he is prepared to share tips and insights into what drives successful brand recognition, the do’s and don’ts of being a challenger company, and humorous anecdotes from his 25+ years of marketing experience.
Small business and large company owners alike will not want to miss this episode, as John tackles several marketing frustrations that effect business of all sizes. You will learn how to boil down your marketing promotions into a singular, attention-grabbing “wow factor”, the secrets of successful video testimonials from your clients, and various insider tips from a man who has worked with numerous celebrity personalities and top companies on high-profile marketing campaigns.
John’s advice is invaluable to all business owners, and could positively revolutionize the way you perceive your current marketing strategies. Don’t waste another second on outdated marketing models, listen to this podcast today!
01:20 – Brief look at useful analytics tool “HotJar”, an all-in-1 analytics and feedback tool with a range of features
03:00 – John Dwyer introduces himself and explains the philosophy behind his company
06:00 – Are “social media experts” delivering measurable results to clients?
08:00 – Why “old world” marketing is still viable despite the internet
10:00 – How successful companies create a “wow factor” to distract customers from the price
12:45 – John Dwyer revolutionizes bank marketing with parallel to McDonald’s Happy Meal
14:30 – How “challenger” brands need to be bold and innovative in the face of larger companies
15:20 – How John Dwyer convinced Jerry Seinfeld to work an advertising campaign
18:50 – How John Dwyer markets his own business and pitches clients
20:50 – The 5 Components of the Wheel of Wow
24:00 – John Dwyer reveals details on his upcoming marketing podcast
26:30 – Applying the adage “if it ain’t broke, don’t fix it” to existing profit-drivers
30:50 – The pitfalls of “shiny object syndrome” for small business owners
33:30 – Why John Dwyer prefers displaying video testimonials over boasting products and services
37:40 – Tips for maximizing the effectiveness of video testimonials
39:25 – John Dwyer transforms a water theme-park’s advertising campaign
45:00 – Why great marketing can sell even ordinary or inferior products
46:40 – Taking the first steps in designing a website frame
48:40 – Utilizing benefit driven and problem-solution headlines
50:00 – Seizing the “wow factor” of your business
53:30 – Why you should invest in website designers with a marketing background
55:20 – John Dwyer’s WowCentral.com
56:30 – Why you should network with people who have the “X Factor”
58:40 – Creating a formula for success from your mistakes
59:30 – How John Dwyer’s strategically chooses his seminar locations
01:01:00 – John Dwyer’s 12 month Master Class program
theinstituteofwow.com – John Dwyer’s official website
wowcentral.com.au – John Dwyer’s Vault of Marketing Campaigns