Ep 122: What Every Entrepreneur Should Know About Branding Part 2
A successful brand doesn’t happen overnight, especially if you’re a small business or a novice striving to compete with the established ones. There is always a step by step process and the goal is for your brand to be unique and powerful that it leaves a lasting impression among your target customers.
(4:25) What to expect in part-2 of this 3-part series on ‘Branding’?
(6:00) How to create a powerful brand?
(7:15) Step 1: Discovery Phase
(14:25) Step 2: Research Phase
(18:15) Step 3: Design Phase
(22:47) Step 4: Style Guide Phase
(23:35) Step 5: Implementation Phase
(26:05) A great brand guide line gives better result every time!
(27:00) How to make sure that everything is aligned to the brand?
View the blog post here that we discuss on this podcast episode: How to Create a Powerful Brand Identity