You have ringside seats for the epic showdown between copywriting and graphic design, as these two industries spar out their differences on this episode of The Real Magic. Kevin Rogers, a battle-hardened veteran of the copywriting industry, floats like a butterfly and stings like a bee, as he talks the importance of great copywriting, while hosts Greg & Alan deliver counters with experience from their graphic design backgrounds.
As these two industries battle it out for the crown, you’ll learn valuable information such as how to write cohesive copy that penetrates the attention span of today’s easily distracted audience. On the flip side of the coin, you’ll also hear how great image design enhances the flow and glues everything together.
At the end of the day, both services are incredibly valuable and have more in common than you might think. They both fall under the umbrella of creative design, and effectively utilizing both services will greatly enhance your brand appeal to your audience. Listen to this episode and learn how to combine these powerful forces, giving you considerable leverage in your industry. Are you a fan of great copywriting, or great image design? Leave your comments below to weigh in on this bout!
1:23 — Kevin Rogers introduction
4:32 — Importance of design in copywriting
7:44 — Why copy is important to marketing
14:50 — Copy vs Design
19:05 — Fundamentals of copy and design lost in modern media
20:05 — Core elements copy is built around
24:00 — Design at detriment of conversion
33:29 — Designing copy for advertisements to lead to direct sales
36:05 — What’s more important; copy, design, or images?
39:03 — Rules of video based copy/design
42:12 — Best tips for cohesive copy and design
46:44 — What’s upcoming for the next 6-12 months for Kevin Rodgers
49:35 — Kevin Rogers contact info
Websites mention this episode