Ep 121: What Every Entrepreneur Should Know About Branding Part 1
‘First impression lasts’. This is also true when it comes to BRANDING. What will make you stand-out among your competitors? How will you entice your target audience and keep them as loyal customers? Find out on this episode where Greg Merrilees share some of his valuable branding tips with podcast partner Alan Nunez.
(3:10) What to expect in the 3-part series on ‘Branding’.
(4:60) What is Branding?
(5:50) Like they say in the movie, ‘The Castle’, “It’s The Vibe of it”
(6:45) The importance of visual branding
(8:30) It’s so much more than just the LOGO!
(10:00) Branding should make you relevant, memorable and generate trust
(11:45) Every business needs to stand out from their competitors
(12:10) Branding consistency will help you maintain your client’s loyalty
(13:10) How crucial is brand identity?
(14:05) MUST-DO’s for your designer to do before they start designing
(18:00) Does a small business really need a high priced ‘Brand Strategy’?
(19:10) Questions your designer should ask you
(21:35) What makes a successful Visual Brand Identity?
(26:00) More tips to an effective Visual Brand Identity
(28:25) The crucial things to check BEFORE hiring a designer
View the blog post here that we discuss on this podcast episode: Why Branding Matters